Andreasen, A. R., & Kotler, P. (2009). Strategic marketing for non-profit organisations/7e (7th ed.). PHI Learning.
Chicago Edition CitationAndreasen, Alan R., and Philip Kotler. Strategic Marketing for Non-profit Organisations/7e. 7th ed. New Delhi: PHI Learning, 2009.
MLA Edition CitationAndreasen, Alan R., and Philip Kotler. Strategic Marketing for Non-profit Organisations/7e. 7th ed. PHI Learning, 2009.
Warning: These citations may not always be 100% accurate.