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Social marketing influencing behaviors for good/4e

Detalhes bibliográficos
Autor principal:	Lee, Nancy
Outros Autores:	Kotler, Philip
Formato:	Printed Book
Idioma:	English
Publicado em:	Thousand Oaks, Calif SAGE Publications, c2011.
Edição:	4th ed.
Assuntos:	Social marketing Behavior modification

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