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Social marketing influencing behaviors for good/4e

Bibliografski detalji
Glavni autor:	Lee, Nancy
Daljnji autori:	Kotler, Philip
Format:	Printed Book
Jezik:	English
Izdano:	Thousand Oaks, Calif SAGE Publications, c2011.
Izdanje:	4th ed.
Teme:	Social marketing Behavior modification

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