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Social marketing influencing behaviors for good/4e

Dades bibliogràfiques
Autor principal:	Lee, Nancy
Altres autors:	Kotler, Philip
Format:	Printed Book
Idioma:	English
Publicat:	Thousand Oaks, Calif SAGE Publications, c2011.
Edició:	4th ed.
Matèries:	Social marketing Behavior modification

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