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Social marketing influencing behaviors for good/4e

Détails bibliographiques
Auteur principal:	Lee, Nancy
Autres auteurs:	Kotler, Philip
Format:	Printed Book
Langue:	English
Publié:	Thousand Oaks, Calif SAGE Publications, c2011.
Édition:	4th ed.
Sujets:	Social marketing Behavior modification

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