Handbook of marketing scales multi-item measures for marketing and consumer behavior research /3e

Bibliografski detalji
Glavni autor: Bearden, William O (ed)
Daljnji autori: Netemeyer, Richard G., Haws, Kelly L., Bearden, William O.
Format: Printed Book
Jezik:English
Izdano: Los Angeles SAGE 2011
Izdanje:3rd ed.
Teme:
Marketing Research
Scales- Marketing
Consumer behaviour- research

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