APA Edition Citation

Bearden, W. O., Netemeyer, R. G., Haws, K. L., & Bearden, W. O. (2011). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research /3e (3rd ed.). SAGE.

Chicago Edition Citation

Bearden, William O., Richard G. Netemeyer, Kelly L. Haws, and William O. Bearden. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research /3e. 3rd ed. Los Angeles: SAGE, 2011.

MLA Edition Citation

Bearden, William O., et al. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research /3e. 3rd ed. SAGE, 2011.