Chunawalla, S. A., & Sethia, K. (2011). Foundations of advertising: Theory and practice/7e (7th rev ed.). Himalaya.
Chicago Edition CitationChunawalla, S. A., and K.C Sethia. Foundations of Advertising: Theory and Practice/7e. 7th rev ed. Mumbai: Himalaya, 2011.
MLA Edition CitationChunawalla, S. A., and K.C Sethia. Foundations of Advertising: Theory and Practice/7e. 7th rev ed. Himalaya, 2011.
Warning: These citations may not always be 100% accurate.