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Marketing management a South Asian perspective/14e

Détails bibliographiques
Auteur principal:	Kotler Philip
Autres auteurs:	Keller Kevin Lane, Koshy Abraham, Jha Mithileshwar
Format:	Printed Book
Langue:	English
Publié:	New Delhi Pearson 2013
Édition:	14th ed.
Sujets:	Marketing management > Marketing insights > Customer satisfaction > Delivering value > Brands

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