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Marketing management a South Asian perspective/14e

Bibliographic Details
Main Author:	Kotler Philip
Other Authors:	Keller Kevin Lane, Koshy Abraham, Jha Mithileshwar
Format:	Printed Book
Language:	English
Published:	New Delhi Pearson 2013
Edition:	14th ed.
Subjects:	Marketing management > Marketing insights > Customer satisfaction > Delivering value > Brands

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