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Marketing management a South Asian perspective/14e

Dades bibliogràfiques
Autor principal:	Kotler Philip
Altres autors:	Keller Kevin Lane, Koshy Abraham, Jha Mithileshwar
Format:	Printed Book
Idioma:	English
Publicat:	New Delhi Pearson 2013
Edició:	14th ed.
Matèries:	Marketing management > Marketing insights > Customer satisfaction > Delivering value > Brands

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