Kotler Philip, Keller Kevin Lane, Koshy Abraham, & Jha Mithileshwar. (2013). Marketing management: A South Asian perspective/14e (14th ed.). Pearson.
Chicago Edition CitationKotler Philip, Keller Kevin Lane, Koshy Abraham, and Jha Mithileshwar. Marketing Management: A South Asian Perspective/14e. 14th ed. New Delhi: Pearson, 2013.
MLA Edition CitationKotler Philip, et al. Marketing Management: A South Asian Perspective/14e. 14th ed. Pearson, 2013.
Warning: These citations may not always be 100% accurate.