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20151215130419.0 |
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121106t xxu||||| |||| 00| 0 eng d |
| 100 |
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|a Jyotsna, J B
|9 23182
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| 245 |
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|a A study on the role of direct marketing channels in promoting IRCTC tour packages and its influence on customers
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| 260 |
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|a Kochi
|b School of Management Studies
|c 2012
|
| 300 |
|
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|a 105p
|
| 700 |
|
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|a Guide: Dr. James Manalel
|9 23116
|
| 942 |
|
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|c PR
|6 _
|
| 999 |
|
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|c 116449
|d 116449
|
| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 _
|7 0
|9 150743
|a SMS
|b SMS
|d 2012-11-06
|p SMSP04788
|r 2012-11-06
|w 2012-11-06
|y PR
|