Jyotsna, J. B., & Guide: Dr. James Manalel. (2012). A study on the role of direct marketing channels in promoting IRCTC tour packages and its influence on customers. School of Management Studies.
Chicago Edition CitationJyotsna, J B., and Guide: Dr. James Manalel. A Study on the Role of Direct Marketing Channels in Promoting IRCTC Tour Packages and Its Influence on Customers. Kochi: School of Management Studies, 2012.
MLA citiranjeJyotsna, J B., and Guide: Dr. James Manalel. A Study on the Role of Direct Marketing Channels in Promoting IRCTC Tour Packages and Its Influence on Customers. School of Management Studies, 2012.
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