APA Edition Citation

Anoop M & Guide: Dr. Jagathy Raj V P. (2012). A study on effectiveness of advertisement and development of lead generation strategy for an ITES firm. School of Management Studies.

Chicago Edition Citation

Anoop M and Guide: Dr. Jagathy Raj V P. A Study on Effectiveness of Advertisement and Development of Lead Generation Strategy for an ITES Firm. Kochi: School of Management Studies, 2012.

MLA Edition Citation

Anoop M and Guide: Dr. Jagathy Raj V P. A Study on Effectiveness of Advertisement and Development of Lead Generation Strategy for an ITES Firm. School of Management Studies, 2012.

Warning: These citations may not always be 100% accurate.