Relationship marketing concepts, theories and cases

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Bibliographic Details
Main Author: Biswas, Supriya
Language:English
Published: New Delhi PHI learning 2011
Subjects:
Marketing > Customer relationship management > Cross selling > Up selling
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Relationship marketing : concepts, theories and cases /
by Biswas, Supriya
Published 2011
Printed Book
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Relationship marketing : concepts theories and cases
by Biswas, Supriya
Published 2011
Printed Book
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