Biswas, S. (2011). Relationship marketing: Concepts, theories and cases. PHI learning.
Chicago Edition CitationBiswas, Supriya. Relationship Marketing: Concepts, Theories and Cases. New Delhi: PHI learning, 2011.
MLA Edition CitationBiswas, Supriya. Relationship Marketing: Concepts, Theories and Cases. PHI learning, 2011.
Warning: These citations may not always be 100% accurate.