APA Edition Citation

Rao, V. R., & Steckel, J. H. (2008). Analysis for strategic marketing. Pearson education.

Chicago Edition Citation

Rao, Vithala R., and Joel H. Steckel. Analysis for Strategic Marketing. New Delhi: Pearson education, 2008.

MLA Edition Citation

Rao, Vithala R., and Joel H. Steckel. Analysis for Strategic Marketing. Pearson education, 2008.

Warning: These citations may not always be 100% accurate.