APA Edition Citation

Lilien, G. L., Kotler, P., & Sridhar Moorthy, K. (2011). Marketing models. PHI learning.

Chicago Edition Citation

Lilien, Gary L., Philip Kotler, and K. Sridhar Moorthy. Marketing Models. New Delhi: PHI learning, 2011.

MLA Edition Citation

Lilien, Gary L., et al. Marketing Models. PHI learning, 2011.