Mukerjee,Kaushik. Customer relationship management: A strategic approach to marketing. PHI.
Chicago Edition CitationMukerjee,Kaushik. Customer Relationship Management: A Strategic Approach to Marketing. Delhi: PHI.
MLA Edition CitationMukerjee,Kaushik. Customer Relationship Management: A Strategic Approach to Marketing. PHI.
Warning: These citations may not always be 100% accurate.