APA Edition Citation

Kohli, A. K. (2009). Journal of Marketing: 73(4-6). American Marketing Association.

Chicago Edition Citation

Kohli, Ajay K. Journal of Marketing: 73(4-6). Chicago: American Marketing Association, 2009.

MLA Edition Citation

Kohli, Ajay K. Journal of Marketing: 73(4-6). American Marketing Association, 2009.