Marketing Accountability:A new metrics model to measure marketing effectiveness

Míreanna Comhchosúla

• Marketing accountability: how to measure marketing effectiveness /
  le: McDonald, Malcolm
  Foilsithe: (2009)
• Marketing value metrics : a new metrics model to measure marketing effectiveness
  le: McDonald, Malcolm; Mouncey, Peter; Maklan, Stan
  Foilsithe: (2014)
• Horngren's cost accounting : a managerial emphasis /
  le: Datar, Srikant M.
  Foilsithe: (2018)
• Cost effectiveness a primer : New perspectives in evaluation V.4
  le: Henry.M Levin
  Foilsithe: (1983)
• Marketing on a tight budget:An action guide to low cost business growth
  le: Patrick Forsyth
  Foilsithe: (2000)