Marketing Accountability:A new metrics model to measure marketing effectiveness

Antzeko izenburuak

• Marketing accountability: how to measure marketing effectiveness /
  nork: McDonald, Malcolm
  Argitaratua: (2009)
• Marketing value metrics : a new metrics model to measure marketing effectiveness
  nork: McDonald, Malcolm; Mouncey, Peter; Maklan, Stan
  Argitaratua: (2014)
• Horngren's cost accounting : a managerial emphasis /
  nork: Datar, Srikant M.
  Argitaratua: (2018)
• Cost effectiveness a primer : New perspectives in evaluation V.4
  nork: Henry.M Levin
  Argitaratua: (1983)
• Marketing on a tight budget:An action guide to low cost business growth
  nork: Patrick Forsyth
  Argitaratua: (2000)