Marketing Accountability:A new metrics model to measure marketing effectiveness

Benzer Materyaller

• Marketing accountability: how to measure marketing effectiveness /
  Yazar:: McDonald, Malcolm
  Baskı/Yayın Bilgisi: (2009)
• Marketing value metrics : a new metrics model to measure marketing effectiveness
  Yazar:: McDonald, Malcolm; Mouncey, Peter; Maklan, Stan
  Baskı/Yayın Bilgisi: (2014)
• Horngren's cost accounting : a managerial emphasis /
  Yazar:: Datar, Srikant M.
  Baskı/Yayın Bilgisi: (2018)
• Cost effectiveness a primer : New perspectives in evaluation V.4
  Yazar:: Henry.M Levin
  Baskı/Yayın Bilgisi: (1983)
• Marketing on a tight budget:An action guide to low cost business growth
  Yazar:: Patrick Forsyth
  Baskı/Yayın Bilgisi: (2000)