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Marketing Accountability:A new metrics model to measure marketing effectiveness

Xehetasun bibliografikoak
Beste egile batzuk:	Peter Mouncey
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	New Delhi Kogan page 2009
Gaiak:	Marketing accountability > Marketing effectiveness > Marketing cost effectiveness

Antzeko izenburuak

Marketing accountability: how to measure marketing effectiveness /
nork: McDonald, Malcolm
Argitaratua: (2009)

Marketing value metrics : a new metrics model to measure marketing effectiveness
nork: McDonald, Malcolm; Mouncey, Peter; Maklan, Stan
Argitaratua: (2014)

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nork: Datar, Srikant M.
Argitaratua: (2018)

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Argitaratua: (1983)

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Argitaratua: (2000)

Marketing accounting services
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Argitaratua: (1983)

Size effect in Indian stock market
nork: Vanitha Tripathi
Argitaratua: (2008)

Marketing value metrics: a new metrics model to measure marketing effectiveness
nork: Mcdonald, Malcolm
Argitaratua: (2014)

New Foundations of Cost Benefit Analysis
nork: ALDER,Mathew D and POSNER, Eric A
Argitaratua: (2006)

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Argitaratua: (1965)

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Argitaratua: (1927)

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nork: Anderson, Lee G.
Argitaratua: (1978)

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nork: Mukherjee, Sampat
Argitaratua: (1991)

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Argitaratua: (1979)

cost-benefit analysis issues and methodologies
nork: Ray,Anandarup
Argitaratua: (1984)

Cost - benefit analysis
nork: Glaister, Stephen
Argitaratua: (1994)

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nork: Puttaswamaiah,K
Argitaratua: (1988)

Transaction costs,markets and heirarchies
Argitaratua: (1993)

Marketing models
nork: Lilien Gary.L
Argitaratua: (2011)

Marketing models /
nork: Lilien, Gary L .
Argitaratua: (2004)

Marketing accountability :
nork: McDonald, Malcolm
Argitaratua: (2011)

Neuromarketing in Action:How to talk and sell to the brain
nork: Patrick M Georges Anne-Sophie Bayle-Tourtoulou Michel Badoc
Argitaratua: (2014)

Marketing Metrics: 50+ metrics every executive should Master
nork: Farris, Paul W, et.al
Argitaratua: (2006)

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nork: Fulmer,Robert M
Argitaratua: (1976)

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nork: Brookes, Richard
Argitaratua: (1988)

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nork: Shaw, Robert
Argitaratua: (2009)

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nork: Chisnall, Peter M.
Argitaratua: (1977)

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nork: Sampat Mukherjee
Argitaratua: (1985)

Integrated Marketing Communication : Sandeep Kumar
nork: Gopalakrishnan, P S
Argitaratua: (2008)

Effective management for marketing
nork: Mike Worsam
Argitaratua: (2002)

Marketing metrics: 50+ metrics every executive should master
nork: Farris, Paul W.
Argitaratua: (2006)

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nork: Xavier, M. J.
Argitaratua: (1999)

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nork: Karstein, H.
Argitaratua: (1968)

New horizons in marketing
nork: Karstein, H.
Argitaratua: (1968)

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nork: Xavier, M J .
Argitaratua: (1996)

Marketing models
nork: Lilien, Gary L.
Argitaratua: (1999)

Agricultural taxation in Kerala a study of the performance and cost effectiveness
nork: Johnson Thomas

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nork: Lilien, Gary L. et.al
Argitaratua: (1999)

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Argitaratua: (1977)

Marketing of horticultural crops in India
nork: Subhanarasaiah, N
Argitaratua: (1991)