Cargando...

Código QR

Marketing Accountability:A new metrics model to measure marketing effectiveness

Detalles Bibliográficos
Otros Autores:	Peter Mouncey
Formato:	Printed Book
Lenguaje:	English
Publicado:	New Delhi Kogan page 2009
Materias:	Marketing accountability > Marketing effectiveness > Marketing cost effectiveness

Ejemplares similares

Marketing accountability: how to measure marketing effectiveness /
por: McDonald, Malcolm
Publicado: (2009)

Marketing value metrics : a new metrics model to measure marketing effectiveness
por: McDonald, Malcolm; Mouncey, Peter; Maklan, Stan
Publicado: (2014)

Horngren's cost accounting : a managerial emphasis /
por: Datar, Srikant M.
Publicado: (2018)

Cost effectiveness a primer : New perspectives in evaluation V.4
por: Henry.M Levin
Publicado: (1983)

Marketing on a tight budget:An action guide to low cost business growth
por: Patrick Forsyth
Publicado: (2000)

Marketing accounting services
por: Denney, Robert W.
Publicado: (1983)

Size effect in Indian stock market
por: Vanitha Tripathi
Publicado: (2008)

Marketing value metrics: a new metrics model to measure marketing effectiveness
por: Mcdonald, Malcolm
Publicado: (2014)

New Foundations of Cost Benefit Analysis
por: ALDER,Mathew D and POSNER, Eric A
Publicado: (2006)

The marketing process an introduction
por: Johnes, Manley Howe
Publicado: (1965)

Models, measurement and marketing
por: Langhoff, Peter
Publicado: (1927)

Benefit-cost analysis : a practical guide /
por: Anderson, Lee G.
Publicado: (1978)

Production productivity - cost effectiveness
por: Mukherjee, Sampat
Publicado: (1991)

Cost Benefit Analysis for Executive Decision Making: The Danger of Plain Commonsense
por: Oxenfeldt, Alfred Richard
Publicado: (1979)

cost-benefit analysis issues and methodologies
por: Ray,Anandarup
Publicado: (1984)

Cost - benefit analysis
por: Glaister, Stephen
Publicado: (1994)

Cost-benefit analysis : Theoretical and Applied Critique of Alternate Methodologies
por: Puttaswamaiah,K
Publicado: (1988)

Transaction costs,markets and heirarchies
Publicado: (1993)

Marketing models
por: Lilien Gary.L
Publicado: (2011)

Marketing models /
por: Lilien, Gary L .
Publicado: (2004)

Marketing accountability :
por: McDonald, Malcolm
Publicado: (2011)

Neuromarketing in Action:How to talk and sell to the brain
por: Patrick M Georges Anne-Sophie Bayle-Tourtoulou Michel Badoc
Publicado: (2014)

Marketing Metrics: 50+ metrics every executive should Master
por: Farris, Paul W, et.al
Publicado: (2006)

The new marketing
por: Fulmer,Robert M
Publicado: (1976)

New marketing
por: Brookes, Richard
Publicado: (1988)

Improving marketing effectiveness /
por: Shaw, Robert
Publicado: (2009)

Effective industrial marketing /
por: Chisnall, Peter M.
Publicado: (1977)

Production productivity: cost effectiveness
por: Sampat Mukherjee
Publicado: (1985)

Integrated Marketing Communication : Sandeep Kumar
por: Gopalakrishnan, P S
Publicado: (2008)

Effective management for marketing
por: Mike Worsam
Publicado: (2002)

Marketing metrics: 50+ metrics every executive should master
por: Farris, Paul W.
Publicado: (2006)

Marketing in the new millennium /
por: Xavier, M. J.
Publicado: (1999)

New horizons in marketing
por: Karstein, H.
Publicado: (1968)

New horizons in marketing
por: Karstein, H.
Publicado: (1968)

Marketing in the new millennium /
por: Xavier, M J .
Publicado: (1996)

Marketing models
por: Lilien, Gary L.
Publicado: (1999)

Agricultural taxation in Kerala a study of the performance and cost effectiveness
por: Johnson Thomas

Marketing models /
por: Lilien, Gary L. et.al
Publicado: (1999)

Marketing text and cases
por: Hansen,Harry L
Publicado: (1977)

Marketing of horticultural crops in India
por: Subhanarasaiah, N
Publicado: (1991)