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| LEADER |
00647nam a22001697a 4500 |
| 005 |
20151215130411.0 |
| 008 |
120518t xxu||||| |||| 00| 0 eng d |
| 082 |
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|a 658.802
|b MCD
|
| 245 |
|
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|a Marketing Accountability:A new metrics model to measure marketing effectiveness
|
| 300 |
|
|
|a x,294p
|
| 653 |
|
|
|a Marketing accountability
|a Marketing effectiveness
|a Marketing cost effectiveness
|
| 700 |
|
|
|a Peter Mouncey
|9 20573
|
| 942 |
|
|
|c BK
|6 _
|
| 260 |
|
|
|a New Delhi
|b Kogan page
|c 2009
|
| 020 |
|
|
|a 978-0-7494-6263-5
|
| 999 |
|
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|c 116216
|d 116216
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658802_MCD
|7 0
|9 150450
|a SMS
|b SMS
|d 2012-05-18
|o 658.802 MCD
|p SMS024694
|r 2012-05-18
|w 2012-05-18
|y BK
|