Marketing Accountability:A new metrics model to measure marketing effectiveness

Detalles Bibliográficos
Outros autores: Peter Mouncey
Formato: Printed Book
Idioma:English
Publicado: New Delhi Kogan page 2009
Subjects:
Marketing accountability > Marketing effectiveness > Marketing cost effectiveness
Descripción
Descrición Física:x,294p
ISBN:978-0-7494-6263-5

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