Peter Mouncey. (2009). Marketing Accountability: A new metrics model to measure marketing effectiveness. Kogan page.
Citação norma ChicagoPeter Mouncey. Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness. New Delhi: Kogan page, 2009.
Citação norma MLAPeter Mouncey. Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness. Kogan page, 2009.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.