APA Edition Citation

Peter Mouncey. (2009). Marketing Accountability: A new metrics model to measure marketing effectiveness. Kogan page.

Chicago Edition Citation

Peter Mouncey. Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness. New Delhi: Kogan page, 2009.

MLA Edition Citation

Peter Mouncey. Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness. Kogan page, 2009.

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