एपीए उद्धरण

Rai,Alok Kumar. (2008). Customer Relationship Management: Concepts and Cases. PHI.

शिकागो स्टाइल उद्धरण

Rai,Alok Kumar. Customer Relationship Management: Concepts and Cases. New Delhi: PHI, 2008.

एमएलए उद्धरण

Rai,Alok Kumar. Customer Relationship Management: Concepts and Cases. PHI, 2008.