APA Edition Citation

Rai,Alok Kumar. (2008). Customer Relationship Management: Concepts and Cases. PHI.

Chicago Edition Citation

Rai,Alok Kumar. Customer Relationship Management: Concepts and Cases. New Delhi: PHI, 2008.

MLA Edition Citation

Rai,Alok Kumar. Customer Relationship Management: Concepts and Cases. PHI, 2008.

Warning: These citations may not always be 100% accurate.