Rai,Alok Kumar. (2008). Customer Relationship Management: Concepts and Cases. PHI.
Chicago Edition CitationRai,Alok Kumar. Customer Relationship Management: Concepts and Cases. New Delhi: PHI, 2008.
Cita MLARai,Alok Kumar. Customer Relationship Management: Concepts and Cases. PHI, 2008.
Atenció: Aquestes cites poden no estar 100% correctes.