Kotler,Philip, Keller,Kevin Lane, Koshy,Abraham, & Jha,Mithileswar. (2012). Marketing Management: A South Asian Perspective (8th.). Dorling Kindersly (Pearson Educations).
Chicago Edition CitationKotler,Philip, Keller,Kevin Lane, Koshy,Abraham, and Jha,Mithileswar. Marketing Management: A South Asian Perspective. 8th. New Delhi: Dorling Kindersly (Pearson Educations), 2012.
MLA Edition CitationKotler,Philip, et al. Marketing Management: A South Asian Perspective. 8th. Dorling Kindersly (Pearson Educations), 2012.
Warning: These citations may not always be 100% accurate.