Varshney, R., & B Bhattacharya. (1980). International ,marketing management: An indian perspective/2e (2nd ed.). Sultan chand &sons.
Chicago Edition CitationVarshney, R.L, and B Bhattacharya. International ,marketing Management: An Indian Perspective/2e. 2nd ed. NewDelhi: Sultan chand &sons, 1980.
MLA Edition CitationVarshney, R.L, and B Bhattacharya. International ,marketing Management: An Indian Perspective/2e. 2nd ed. Sultan chand &sons, 1980.
Warning: These citations may not always be 100% accurate.