APA Edition Citation

Kotter, p. (1988). Marketing management: Analysis planning, implementation and control/6e (6th ed.). prentice hall of india private limited.

Chicago Edition Citation

Kotter, philip. Marketing Management: Analysis Planning, Implementation and Control/6e. 6th ed. New Delhi: prentice hall of india private limited, 1988.

MLA Edition Citation

Kotter, philip. Marketing Management: Analysis Planning, Implementation and Control/6e. 6th ed. prentice hall of india private limited, 1988.