APA Edition Citation

Stanton, W. J. (1964). Fundamentals of marketing/2e (2nd ed.). Mcgraw Hill.

Chicago Edition Citation

Stanton, William J. Fundamentals of Marketing/2e. 2nd ed. New York: Mcgraw Hill, 1964.

MLA Edition Citation

Stanton, William J. Fundamentals of Marketing/2e. 2nd ed. Mcgraw Hill, 1964.