Kotler, P. (1968). Marketing management: Analysis planning and control. Prentice Hall.
Chicago Edition CitationKotler, Philip. Marketing Management: Analysis Planning and Control. New Delhi: Prentice Hall, 1968.
MLA Edition CitationKotler, Philip. Marketing Management: Analysis Planning and Control. Prentice Hall, 1968.
Warning: These citations may not always be 100% accurate.