Berson, A., Smith, S., & Thearling, K. (2000). Building data mining applications for CRM. Tata McGraw-Hill.
Παραπομπή Chicago StyleBerson, Alex, Stephen Smith, και Kurt Thearling. Building Data Mining Applications for CRM. New Delhi: Tata McGraw-Hill, 2000.
Παραπομπή MLABerson, Alex, et al. Building Data Mining Applications for CRM. Tata McGraw-Hill, 2000.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.