Berson, A., Smith, S., & Thearling, K. (2000). Building data mining applications for CRM. Tata McGraw-Hill.
Chicago ZitierstilBerson, Alex, Stephen Smith, und Kurt Thearling. Building Data Mining Applications for CRM. New Delhi: Tata McGraw-Hill, 2000.
MLA ZitierstilBerson, Alex, et al. Building Data Mining Applications for CRM. Tata McGraw-Hill, 2000.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.