Berson, A., Smith, S., & Thearling, K. (2000). Building data mining applications for CRM. Tata McGraw-Hill.
Chicago Edition CitationBerson, Alex, Stephen Smith, i Kurt Thearling. Building Data Mining Applications for CRM. New Delhi: Tata McGraw-Hill, 2000.
Cita MLABerson, Alex, et al. Building Data Mining Applications for CRM. Tata McGraw-Hill, 2000.
Atenció: Aquestes cites poden no estar 100% correctes.