APA Edition Citation

Berson, A., Smith, S., & Thearling, K. (2000). Building data mining applications for CRM. Tata McGraw-Hill.

Chicago Edition Citation

Berson, Alex, Stephen Smith, and Kurt Thearling. Building Data Mining Applications for CRM. New Delhi: Tata McGraw-Hill, 2000.

MLA Edition Citation

Berson, Alex, et al. Building Data Mining Applications for CRM. Tata McGraw-Hill, 2000.