Kapoor, J. (2009). Nine brand shaastras: Nine successful brand strategies to build winning brands/2e (2nd ed.). Response books.
Chicago Edition CitationKapoor, Jagdeep. Nine Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands/2e. 2nd ed. New Delhi: Response books, 2009.
MLA Edition CitationKapoor, Jagdeep. Nine Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands/2e. 2nd ed. Response books, 2009.
Warning: These citations may not always be 100% accurate.