Venugopal, P. (2010). Marketing management: A decision making approach. Response Books.
Chicago Edition CitationVenugopal, Pingali. Marketing Management: A Decision Making Approach. London: Response Books, 2010.
MLA Edition CitationVenugopal, Pingali. Marketing Management: A Decision Making Approach. Response Books, 2010.
Warning: These citations may not always be 100% accurate.