Pringle, H., & Field, P. (2009). Brand immorality: How brands can live long and prosper. Kogan Page.
Chicago Edition CitationPringle, Hamish, and Peter Field. Brand Immorality: How Brands Can Live Long and Prosper. London: Kogan Page, 2009.
MLA Edition CitationPringle, Hamish, and Peter Field. Brand Immorality: How Brands Can Live Long and Prosper. Kogan Page, 2009.
Warning: These citations may not always be 100% accurate.