APA Edition Citation

Bakes, m. J. (1974). Marketing: An Introductory text/2e (2nd ed.). Macmillian press limited.

Chicago Edition Citation

Bakes, michal J. Marketing: An Introductory Text/2e. 2nd ed. London: Macmillian press limited, 1974.

MLA Edition Citation

Bakes, michal J. Marketing: An Introductory Text/2e. 2nd ed. Macmillian press limited, 1974.