Kotabe, M., & Kristiaan, H. (2009). Sage handbook of international marketing. Sage Publications.
Chicago Edition CitationKotabe, Maasaki, and Helsen Kristiaan. Sage Handbook of International Marketing. London: Sage Publications, 2009.
MLA Edition CitationKotabe, Maasaki, and Helsen Kristiaan. Sage Handbook of International Marketing. Sage Publications, 2009.
Warning: These citations may not always be 100% accurate.