Cita APA

Blattberg, R. C., Byung-Dikim, & Scott, A. N. (2010). Database marketing: Analyzing and managing customers. Springer Pvt. Ltd.

Citación estilo Chicago

Blattberg, Robert C., Byung-Dikim, y A. Neslin Scott. Database Marketing: Analyzing and Managing Customers. New Delhi: Springer Pvt. Ltd, 2010.

Cita MLA

Blattberg, Robert C., et al. Database Marketing: Analyzing and Managing Customers. Springer Pvt. Ltd, 2010.