APA Edition Citation

Blattberg, R. C., Byung-Dikim, & Scott, A. N. (2010). Database marketing: Analyzing and managing customers. Springer Pvt. Ltd.

Chicago Edition Citation

Blattberg, Robert C., Byung-Dikim, and A. Neslin Scott. Database Marketing: Analyzing and Managing Customers. New Delhi: Springer Pvt. Ltd, 2010.

MLA Edition Citation

Blattberg, Robert C., et al. Database Marketing: Analyzing and Managing Customers. Springer Pvt. Ltd, 2010.