Marketing accountablity how to measure marketing effectiveness

Lignende værker

• Marketing accountability: how to measure marketing effectiveness /
  af: McDonald, Malcolm
  Udgivet: (2009)
• Malcolm McDonald on marketing planning : understanding marketing plans and strategy
  af: McDonald, Malcolm
  Udgivet: (2008)
• Market segmentation : how to do it ; how to profit from it /
  af: McDonald, Malcolm
  Udgivet: (1998)
• Marketing plans : how to prepare them, how to use them /
  af: McDonald, Malcolm
  Udgivet: (2003)
• The complete marketer :
  af: McDonald, Malcolm